Who are science communicators? And a survey.

audience toys

By Susan Vickers and Lisa Willemse Communication, Education, and Outreach subject editors Let’s begin by clearing up a small point of possible confusion. This post covers two different surveys: one happening now, and one conducted last year. The current one is the Science Borealis survey of blog readers, which Science Borealis is conducting in collaboration […]

Continue reading


Science Blogging Essentials: Cutting the Dead Wood

hybrid chinese

by Kimberly Moynahan Science in Society subject editor One of my freelance jobs involves writing panels for science centres, nature reserves, and museums. Informational and interpretive panels are an important way to deliver science to visitors who presumably already have an interest in the topic. But even with an audience that’s self-selecting, it’s still tricky […]

Continue reading


How well do you know your audience?

Public chemistry

by Susan Vickers Education, Communication, and Outreach subject editor As a chemist passionate about outreach, I’ve spent a lot of time and effort trying to combat the public’s fear of chemicals, dubbed by chemists as “chemophobia.” It infuriates me when companies tout products as “chemical-free” (who wants to buy a vacuum?!), and am convinced that […]

Continue reading