How well do you know your audience?

Public chemistry

Susan Vickers, Communication, Education & Outreach co-editor As a chemist passionate about outreach, I’ve spent a lot of time and effort trying to combat the public’s fear of chemicals, dubbed by chemists as “chemophobia.” It infuriates me when companies tout products as “chemical-free” (who wants to buy a vacuum?!), and am convinced that this has […]

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