Asking “who” before “how”: understanding your audience for effective science communication

By Tiffany Chiu, guest editor Do you ever feel like your communication efforts fall on deaf ears? You are not alone. Most scientists want to share their research to make a difference in society. But many struggle to put that desire into practice. They share information that they believe is important, rather than understanding and […]

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Why do we (dis)trust? A look at the science of credibility – ScienceBorealis.ca Blog

Photo by Ketut Subiyanto from Pexels

This week, we are highlighting a 2021 post by former Science Borealis author Alice Fleerackers. Written at the height of the COVID-19 pandemic, this fascinating read explores how and why we choose which sources of information we trust – and which we don’t. By Alice Fleerackers, Science in Society editor Source: Why do we (dis)trust? […]

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On good science journalism: Why it’s important and how to produce it

keatl, CC BY-NC-ND 2.0

Abbas Mehrabian, guest contributor   On November 9, 2020, when Pfizer and BioNTech announced their COVID-19 vaccine had a 90 per cent efficacy rate without publishing a peer-reviewed study to support their claim, many media outlets covered it as glorious news. Fox News’s headline “Pfizer vaccine proves 90% effective in latest trials” took the companies’ […]

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