By Tiffany Chiu, guest editor Do you ever feel like your communication efforts fall on deaf ears? You are not alone. Most scientists want to share their research to make a difference in society. But many struggle to put that desire into practice. They share information that they believe is important, rather than understanding and […]
audience
5 reasons scientists should use storytelling
Alice Fleerackers, Science in Society editor Last November, I had the opportunity to participate in BODIES, a live “science storytelling” event by Broad Science and Confabulation. I remember the horror of walking on stage, my palms sweating, to greet the audience. “What if I forget my lines?” I wondered. “Why did I ever sign up […]
Who are science communicators? And a survey
Susan Vickers and Lisa Willemse, Communication, Education & Outreach co-editors Let’s begin by clearing up a small point of possible confusion. This post covers two different surveys: one happening now, and one conducted last year. The current one is the Science Borealis survey of blog readers, which Science Borealis is conducting in collaboration with Dr. […]
How well do you know your audience?
Susan Vickers, Communication, Education & Outreach co-editor As a chemist passionate about outreach, I’ve spent a lot of time and effort trying to combat the public’s fear of chemicals, dubbed by chemists as “chemophobia.” It infuriates me when companies tout products as “chemical-free” (who wants to buy a vacuum?!), and am convinced that this has […]