How well do you know your audience?

Public chemistry

by Susan Vickers Education, Communication, and Outreach subject editor As a chemist passionate about outreach, I’ve spent a lot of time and effort trying to combat the public’s fear of chemicals, dubbed by chemists as “chemophobia.” It infuriates me when companies tout products as “chemical-free” (who wants to buy a vacuum?!), and am convinced that […]

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Filling the Science Gap: What kind of online outreach do you engage in?

by Lisa Willemse and Catherine Anderson Communications, Education, & Outreach subject editors At the end of August, the Council of Canadian Academies released a report on the state of Canadian science culture. Despite the finding that “general coverage of science in Canada in the English-language media appears comparatively underdeveloped”, they also found that “Canadians have […]

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The Canadians invade ScienceOnline…!

by Science Borealis team members: Jenny Ryan (Canadian Science Publishing), Lisa Willemse (Stem Cell Network), Mike Spear (Genome Alberta) …Though, to be fair, we weren’t the only ones. People travel from all over the world to attend what has become an international coming “Together” of science communicators. ScienceOnline is an annual conference – now in its […]

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